Nimbus Case Study: Tumblr
“We recognized the huge potential for monetization on Tumblr, and partnering with Nimbus allowed us to actualize it. With Nimbus, our revenue stream increased by 8X!” — Julia, VP of Ad Partnerships and Strategy, Auttomatic
Tumblr is a place for users to share multimedia content through short-form blogging. With its expansive user base and focus on creative expression, Tumblr presents an exceptional opportunity for publishers and brands to engage with a diverse and passionate audience.
Challenge
One of the biggest challenges Tumblr faced was finding a demand source that could effectively fill their native ad units with competitive CPMs while maintaining a seamless user experience. They needed a partner that could deliver abundant demand, ensure beautiful ad rendering, and adhere to user behavior within the app.
“Nimbus was the solution we were looking for. They addressed our pain points of demand scarcity and maintaining a user-friendly experience, while significantly increasing our monetization potential.”
— Carolina, Head of Programmatic, WordPress & Tumblr
Solution
Nimbus emerged as the perfect solution for Tumblr's monetization challenges. With their unique ad unit, transparency, and exceptional customer support, they provided a tailored approach that aligned perfectly with Tumblr's requirements. The introduction of Nimbus' Dynamic Unit allowed Tumblr to capture interstitial demand while maintaining a native user experience.
“Nimbus' Dynamic Unit was a game-changer for us. It allowed us to strike the perfect balance between revenue generation and user experience. Our users have embraced the ads, resulting in increased engagement and higher monetization opportunities.”
— Carolina, Head of Programmatic, WordPress & Tumblr
Results
Since partnering with Nimbus, Tumblr has witnessed remarkable success. Revenue soared by 8X, surpassing their expectations. The introduction of Nimbus' Dynamic Unit allowed Tumblr to capture an abundance of demand while maintaining a native user experience on both platforms. This innovative approach not only led to substantial revenue growth but also resulted in an enhanced user experience with less intrusive ads seamlessly integrated into the content stream.
“Working with Nimbus has been a game-changer for us. Our revenue growth has been unprecedented, and our users have embraced the ads seamlessly. Nimbus' support team played a crucial role in identifying and addressing any issues promptly, ensuring a positive user experience.”
— Julia, VP of Ad Partnerships and Strategy, Auttomatic
Thanks to Nimbus, Tumblr opened up new resources, increased productivity, and gained valuable insights. The comprehensive product suite and publisher-centric approach of the entire Nimbus team solidified Tumblr's position as a leading platform for content creators and advertisers. By combining innovative ad formats, transparency, abundant demand, and competitive performance, Nimbus provided Tumblr with the perfect solution to maximize monetization while prioritizing user satisfaction.