If you use the Website, we will collect the following information:

Although the information we collect will vary from client to client, in connection with Nimbus’s Services and Website, Nimbus has collected the below categories of information (“Personal Information”) from the below categories of sources in the past twelve months:

• Business Contact Information that you may submit through the “Request a Demo” or “Request an Integration” form.
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• Registration information, such as your username and password.
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• Device data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 4G), and general location information such as city, state or geographic area.
• Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, browsing history, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our marketing emails or clicked links within them.

We use the following tools for automatic data collection:

• Cookies, which are text files that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, and helping us understand user activity and patterns. We use the following categories of cookies:
  • Essential: These cookies are necessary to allow the technical operation of our services (e.g., they enable you to move around on a website and to use its features).
  • Functional: These cookies are used to enhance the functionality and performance of the Services.
• Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
• Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

The types of information that our clients could process though the Services may include:

• Personal identifiers or traits, from our clients and their app users, such as gender, age, or other personal traits.
• Public IP addresses, from Nimbus’s clients, our marketing partners. A Public IP address is a unique number associated with each device that connects to the internet. When there are multiple devices that connect to the internet through a single computer network, the network displays a single Public IP address for all of the devices. In that situation, we collect the single Public IP address and do not collect the IP addresses for the individual devices.
• Data about users’ behaviors on our clients’ apps, from our clients. Such data may include information about whether an app user performed certain actions on the app – for example, whether a user clicked certain links or visited certain pages.
• User Agent information, (i.e., information about an app user’s browser, software, device, and operating system) from our clients, marketing partners, and users of this Website.
• Mobile Advertising IDs, from our clients. Mobile Advertising IDs are identifying numbers assigned to an app user’s mobile device by the device’s operating system.
• Unique user identifiers, from our clients. A user identifier is a unique string of numbers that may be assigned to a consumer using an app or visiting a website.
• Geolocation data, which can be derived from the Public IP address data we collect, as described above.

Nimbus uses information about consumers to perform our contractual obligations, such as to provide Services to our clients, pursuant to our agreements with those clients. Nimbus handles consumer information in its capacity as a “service provider” or a “processor,” including as may be reasonable necessary or appropriate to provide the Services, operate the business of which the Services are a part, and improve the services.

We may send you direct marketing communications as permitted by law, including, but not limited to, sending newsletters, and notifying you of special promotions, offers and events via email and other means. Where applicable, if you choose to subscribe to our marketing and advertising, we process your personal information based on your consent, which you may withdraw at any time.

It is in Nimbus’ legitimate business interests to use information collected on adsbynimbus.com to improve Website functionality, to respond to requests, and to market its Services to businesses.

Nimbus may also use information collected on adsbynimbus.com in our legitimate business interests to enforce and comply with our terms and policies; protect our and others’ rights, privacy, safety, or property; to ensure the integrity of our Services; to defend ourselves against legal claims or disputes; and to recover payments due to us. Some processing may also be necessary to comply with a legal obligation, for example to keep records of transactions, or as requested by any judicial process or governmental agency.

Nimbus shares consumer personal information as directed by clients, to provide its Services to those clients. For example, our clients direct us to share app users’ information with demand side and supply side advertising platforms.

Nimbus also shares personal information with service providers who assist us in delivering and improving our Services and with professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us.

In addition, Nimbus may share personal information with law enforcement agencies, public authorities or other organizations if legally required to do so, or if we have a good faith belief that such use is reasonably necessary and in our legitimate interests to:

• Comply with a legal obligation, process or request.
• Enforce our terms and conditions and other agreements, including investigation of any potential violation thereof.
• Detect, prevent or otherwise address security, fraud or technical issues.
• Protect the rights, property or safety of us, our users, a third party or the public as required or permitted by law (i.e., exchanging information with other companies and organizations for the purposes of fraud protection).

Finally, Nimbus may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution. In such a case, we will make reasonable efforts to require the recipient to honor this Privacy Policy.