Real-Time Reporting
The Nimbus Dashboard Shows You Every Demand Partner's Real-Time Reporting in One View
The Nimbus Dashboard shows you exactly how much money you’re making every day. It gives you access to 100% transparent revenue data from every demand partner in real-time. Spot trends, catch anomalies, and monitor your ad stack’s performance faster and easier with everything in one view.
Nimbus exists to facilitate your auction and ensure you are getting the highest CPM possible for your ad unit. That’s it. No “double dipping” with our own demand. No agendas. No preferred networks. No funny business. We use unique Nimbus trackers so that you can always compare our real-time reporting data against your demand partners’ reports.
Requests
The number of times your app sends an ad opportunity to Nimbus, initiating an auction
Impressions
The number of successful bids (wins) that have displayed within the ad unit
eCPM
The “effective Cost Per Mille,” which is the price per thousand ad impressions in your app
Revenue
Total monies generated for completed successful auctions
Real-time reporting helps you make important decisions faster. Monitor new releases to see the impact on revenue immediately. Evaluate the performance of your demand partners. Project revenue. Add to the things that are working, course correct the things that aren’t.
View, sort, and filter your reports to create the snapshot you want. Track every piece of Nimbus reporting data by demand source, platform, placement, and more. Our dashboard gives you all the data you need to ensure you are collecting every dollar you earn from your demand partners.
Win
The number of times a request from your app has garnered a winning bid
Win Rate
The percentage of total requests that converted into wins
Render Rate
The percentage of total wins that converted into impressions. Learn more about render rate.
Position
The uniquely named individual ad unit that made the request to Nimbus
Identify Revenue Discrepancies
Conducting regular impression discrepancy reports is important. If the numbers are not aligned between you and your demand partner, you could be missing out on additional revenue for impressions not being counted.
Nimbus provides the foundation to create this report quickly and easily. We normalize demand partners’ reporting to their respective time zones and organize all available data in a downloadable template.
The Nimbus Dashboard gives you everything you need to effectively monitor your ad stack, improve monetization, and increase revenue.
