Nimbus+ bundles together premium demand to offer our most efficient and effective programmatic product yet. Boost your eCPMs with increased competition, and save time with a single contracting and billing approach. We designed Nimbus+ with publisher performance and convenience in mind.
What makes Nimbus+ great?
More Competition for Your Inventory
Remove roadblocks and shorten the time it takes to activate demand with Nimbus+. Our bundled suite of partners gives you immediate access to a growing set of premium demand to increase competition and drive more revenue than ever before.
Access To Unique Demand
Nimbus+ offers unique demand partners that are not available in our standard programmatic auction.
Convenience
Nimbus+ offers a consolidated setup, billing, and payout process for publishers. Earn more money while dramatically decreasing the time you spend managing contracts and tracking payments.
Transparency
Nimbus offers the most comprehensive reporting available from any partner on the market, and Nimbus+ is no exception. See your inventory transactions and understand Nimbus+ share of wallet to optimize your ad stack.
How do I activate Nimbus+?
Nimbus+ will be available to all publishers in January 2024. Talk to your Nimbus Account Manager about activating your Nimbus+ connection.
Nimbus+ Q&A:
What are the Nimbus+ publisher fees?
Nimbus+ introduces no additional fees to publishers.
Can I use Nimbus core mediation and Nimbus+?
Yes! These products are designed to be used together. Nimbus+ offers a significant increase in competition to your core Nimbus auctions, lifting performance across the board.
Can I stop using Nimbus+ at any time?
Yes. Like any Nimbus demand partner, you can request that traffic to Nimbus+ be paused at any time.
Will I get a separate Account Manager for Nimbus+?
No. Your current Nimbus Account Manager will continue to support your team with the adoption and optimization of Nimbus+.
How will performance improve?
All inventory is unique. While specific lift cannot be predicted, we expect the scale and efficiency of Nimbus+ to increase performance for all publishers.
Do I have to manage demand partners within Nimbus+?
No, publishers do not have to monitor or optimize Nimbus+ demand. You will have a dedicated account manager ensuring you’re earning the most money possible at all times through this channel.
What type of demand is available in Nimbus+?
Performance, brand and performance brand demand. This will change over time as we continue to see which demand partners have opted in.
Will Nimbus+ be prioritized over other demand?
No. Nimbus auction rules remain the same. All available demand partners have a chance to bid in a unified auction for every impression.
How do I track billing statements?
If you participate in both Nimbus and Nimbus+, you will continue to see standard billing for Nimbus and see a new line item for Nimbus+.
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