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Nimbus news
Insights for in-app publishers
Monetization strategy, product deep-dives, and ad-tech insights.
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Announcement
3 min read
Rich Text Style Guide
Every native Rich Text element — headings, lists, quotes, images, inline code, a code block, and dividers — styled by the blog-prose class.
July 2026
Announcement
3 min read
Rich Text Style Guide
Every native Rich Text element — headings, lists, quotes, images, inline code, a code block, and dividers — styled by the blog-prose class.
July 2026
Product
5 min read
Prebid Is Now Live on Nimbus
Open-source server-side demand, activated without another SDK — and without the structural baggage that usually comes with it.
July 2026
Product
6 min read
The Nimbus Dynamic Unit: A Native Ad Experience Without Sacrificing Demand
The Dynamic Unit is infinitely customizable to your app's look and UX — while accepting programmatic demand in multiple formats so you never trade a native feel for fill.
July 2026
News
5 min read
Your Reviews Are Part of Your Revenue: How Nimbus Approaches Ad Quality
Your app's rating took years to earn and monetization can damage it fast. Here's how Nimbus treats ad quality — creative validation, surgical blocking, and revenue-aware decisions — as part of the job.
July 2026
News
5 min read
Floors Are a Publisher's Pricing Power
In-app bidding gave publishers a better auction. It also handed pricing leverage to the buy side in ways that are easy to miss.
June 2026
Case Study
6 min read
Tumblr drives significant monetization gains after migrating to Nimbus full-stack mediation
Tumblr Drives Significant Monetization Gains After Migrating to Nimbus Full-Stack Mediation
May 2026